ONE Jeanswear Group announced today the launch of new junior denim brand Black Daisy, as well as a partnership with brand ambassadors, Country Music Award winning duo Maddie & Tae. The denim brand will kick-off its launch with a back-to-school event and meet and greet on August 19th at Macy’s Herald Square. The Black Daisy brand is the ultimate destination for girls who stay true to themselves and feel their best in their favorite pair of jeans. Like Maddie & Tae, Black Daisy is sweet but edgy and comfortably cool.
The fall 2017 retail assortment focuses on bottoms in a range of trend right silhouettes. The “skinny” fit is a key style and takes shape in multiple iterations: a high-rise ankle tube jean, a relaxed “best-friend” fit and a classic skinny. The line also features a straight leg, a pull-on knit jegging and collarless denim jacket. Each of these styles have been designed with the latest in fabric technology to provide ultimate comfort and fit in the most updated fashion washes. Other special design elements like patches, studding, embroidery and destruction are found throughout the line and all at an incredible retail value of $44-$49.
Black Daisy is available at retailers such as Macy’s, Belk, BonTon, JC Penney and Amazon.
Join Black Daisy and brand ambassadors, Maddie & Tae for a Back-To-School shopping event Saturday, August 19th at 2PM at Macy’s Herald Square's lower level, One Below. Catch a LIVE performance by the country duo, shop for the perfect pair of jeans and the first 100 customers to purchase over $25 of Black Daisy jeans will get to meet and snap a selfie with Maddie & Tae and received a special gift.